When Nicephore Niepce clicked the first photograph in 1814, he had no idea that photography would evolve to what it is today. In the past decades, the popularity of photography has skyrocketed and so has its influence. Today, everyone is conscious of the impact photography has on our lives; it has become a necessity in every sector. From images on magazines, movies to selfies on social media, photography has become part and parcel of our modern society.
Let’s face it Photography has become an important aspect of the modern society; we simply cannot do without it. Unlike in the early days where photos were reserved for the elite today, everyone is a photographer, and we love it. The beauty of it all is that cameras have been built in almost every electronic device. People can now share moments and communicate to the world. It is a fact that the message that photography conveys highly depend on the skill level of the photographer. However, innovations that support editing of photographs have been established to enable amateur photographers to fine tune pictures to deliver the precise message. Moreover, these editing features allow people to experience the thrill that photography has to offer.
Innovations such as Instagram, Twitter, pinintrest and Facebook among others have helped bring significant attention to photography. Today, people especially the millennials will capture their happy moments and share them on social media. Photography has brought people together; the modern society has become more inclusive and is increasingly embracing this aspect. Do you know how photography affects your life? Here are some reasons why photography is important.
It’s being used to advertise and create awareness
Photography has a unique way of moving us; our emotions are easily moved by what we see. A photograph captures our memorable moments and our sorrow. Today, advertising companies and cooperates have discovered how photographs and images synchronise with our subconscious and are using them to advertise their products and services.
Business owners are now aware that use of pictures captures responsiveness better than slogans and use of big words. The use of interesting pictures will help potential buyers to visualise what you are selling. If a business wants to achieve competitive advantage and dominate the market then use of creative photography in their advertising strategy is the way to go.
People will believe what they see and will casually disregard what they simply read or hear as fake news or rumors. For this reason, Media houses have to combine videos and photographs to certify the information they distribute. How do you tell the suffering of people in a war torn country if you don’t show us their photos? Photography is more accurate than other Medias they are evidence that information has not been fabricated.
Photography Speaks louder than words
Photography not only makes you an artist but also helps you communicate with others. It is a fact that Photography is an intricate language, ironically, people comprehend it better that other languages. For this reason, people will use photographs to express their emotions and interpretations. Additionally, Photography tells us about your personality, status, opinion and how you view life.
Improved our education and health sector
People will understand and remember what they see. For this reason, scholars accentuate the need for use pictures to collaborate what is being taught in school. Pictures not only makes is easy for students but also makes learning interesting.
Thanks to photography doctors can detect a brain tumor without necessarily performing surgery. Machines such as x-rays have enabled doctors to understand the human body even more. Today, mothers can get photos of their infants as they grow in their womb. Additionally, using some modern, sophisticated machines, doctors can now see cancerous cells that were had to see before. This shows that photography is important in our lives as it enables specialists to understand our bodies and come up with solutions that are relevant and certain.
Influence our decisions and opinions
A picture will make you develop an opinion about someone or product. If catchy pictures are used to advertise a product chances are that people will buy them. Therefore, photography influences our buying habits and decisions. Additionally, Photography has for a long time influenced how we vote. Politicians will invest in good pictures of to influence your decision; they know that people read a lot in pictures and will distribute pictures that relate to people wants and problems. Celebrities have also come to master the art and are posting dazzling pictures hoping to expand their fan base.
The discovery photography has dramatically changed how our worlds think and operate. The aspect has become a significant factor in our lives and cannot be ignored. Progressively, photography continues to grow, and its influence is expected to rise more in future.